Reading 2021-11-19


Notes from reading


ref: Stake's blog

The Premier League generated £1.51b in sponsorship revenue last season (2020/21)

Premier League revenue breakdown:

  • broadcast: 68.5%
  • sponsorship: 25%
  • matchday: 6.5%

Sponsorship in football takes many forms, via jersey, league or broadcast sponsorships, brands are clamouring for our eyeballs. The 20cm x 10cm space on the front of premier league jerseys is some of the most expensive real estate on the planet.

sponsorship is a big-money game, where does it go? Perhaps unsurprisingly, player wages.


ref: Stake's blog

With a total wage bill that eclipses the GDP of the Seychelles, Tonga and Samoa, the Premier League spends big on their employees.

FIFA Financial Fair Play regulations Quite simply, clubs can not spend more on transfers and wages than their income.